Email is one of the most effective communication tools in the digital world today. Therefore, email is also used for marketing activities. Email marketing is one of the online marketing strategies that is often done by various businesses. The first thing you must do before starting email marketing is to build and continue to develop your email list. You can build your email list by using bulk email verifier. The email subscriptions form must always be visible on your website, whether on the homepage, blog page or the website footer. If your company often does offline events and opens booths for your business, you can give people the option to enter your email in your email list to get more news and information from your business. Maybe at the event, you don’t get sales right away, but by getting your booth visitors’ emails to your email list, you can try to do sales through these emails.
Your email list also naturally needs to be “clean”. What is meant by clean here? Your e-mail list must be filled with e-mails from customers who want to read your e-mail. To ensure this, you need to do a 2-step opt-in. What is that? So when someone subscribes to an email, send a confirmation email. This confirmation email is sent with the aim that only interested people want to subscribe to your email, not spammers. Besides, confirmation emails can also help you ensure that your email subscribers are active and not spam emails or the like.
One of the objectives of email marketing is to send an email directly to your customers with the aim that they read your email and click the call-to-action (CTA) button, either for sales or reading your landing page. This, of course, is often difficult to achieve. Try to think of how many emails we sometimes immediately delete, marked as read, marked as spam, or don’t open and read at all. This can happen to email marketing that you send to your customers. There are many reasons why this can happen. Your email subject or title may not be of interest to the recipient of the email.